Brandcast is YouTube’s annual in-person opportunity to speak to c-level advertisers and media agencies about the platform and get them excited about spending more of their advertising dollars on YouTube - (versus some newer advertising platforms eg. Binge & Netflix). The 2023 show was held at the Hordern Pavillion in Sydney to over 700 guests and we were briefed to create an engaging and dynamic video to intro to the segment on Audience Indispensability.

Leveraging vox pops of actual YouTube users, and the amazing content on YouTube we created a video that spanned over 6 screens to create hype at the event and reinforce to marketers how indispensable YT is for their audience.

Live Thursday 14 September 2023