Commonwealth Bank Australia, Tourism Australia and Les Mills are three brands that successfully use YouTube to reach their audience. We were briefed to create inspiring case studys featuring these brands that could live online and be used as a resource by the YouTube sales team when meeting with advertising partners. We also created a short hero asset to live on LinkedIn and trade media to drive traffic to the long-form interviews.

Live May 2023

Links to the long-form interviews:

• Commonwealth Bank Australia

• Tourism Australia

• Les Mills