The Breville Joule Sous Vide was a new product in a new category for Breville. Research told us that those who trialed the product saw the benefits, but our job was to convince those not ever exposed to the product that it was worth the splurge. This innovative kitchen appliance gives home cooks the ability to create perfectly cooked meals on autopilot and faster than any other sous vide product on the market.

To tell this story we created an integrated campaign that talked to the key features of the product and the emotional benefit for the customer.

Live from March 2023