Revlon’s Super Lustrous Lipstick has been a favourite with Australian women for over 60 years. In a category driven by ‘new’ products, Revlon needed to reignite excitement for these 54 iconic shades and drive a deeper connection with a new generation of lipstick lovers.

We leant into our status as a brand synonymous with high-impact colour to tell a contemporary story about how to live boldly, using the 54 iconic shades of Super Lustrous. The campaign featured the Australian superstar Delta Goodrem.

The brand saw a 180% sales lift the week the campaign came out.

Live July/August 2022