In 2022 we created an integrated campaign to launch the Breville Barista Touch Impress espresso machine across AMER, APAC and EMEA.

We were targeting coffee lovers who might be taking a first step into manual espresso machines (e.g. from capsule or instant) or upgrading from entry level models.

While it was important that our campaign heroed the innovations of the product, it was just as important to convey the emotional benefit. We wanted our audience to feel that with the Barista Touch Impress they would have confidence when making their coffee or anyone elses, a key benefit to those still new to manual espresso machines.

Live from Nov 2022